Google Display Campaign Optimizer
Learn how Google’s Display Campaign Optimizer automated targeting and optimization across the Google Display Network.
Brief Summary
This guide explains how Display Campaign Optimizer used campaign history, landing pages, targeting, and automated bid adjustments to find additional conversions across the Google Display Network. For current display campaign strategy and management, explore our Google Display Advertising services.
- How DCO found new placements across the Google Display Network
- How businesses used target CPA to guide automated optimization
- How DCO learned, targeted, optimized, and expanded campaigns over time