Google Display, VTC Reporting
Learn how view-through conversions helped measure the broader impact of display advertising beyond direct ad clicks.
Brief Summary
This guide explains how View-Through Conversion Reporting measured conversions after users saw, but did not click, display ads and helped assess campaign ROI. For current display strategies, explore our Google Display Advertising services.
- How view-through conversions measured actions after display ad impressions
- How businesses used VTC reporting to evaluate ROI and optimize targeting
- The difference between click-through and view-through conversions