How digital can help to drive automotive shopping
Learn how digital channels influenced vehicle research, comparison, and purchase decisions throughout the automotive shopping journey.
Brief Summary
This 2013 Google study examines how search, mobile, video, and online research shaped vehicle shopping and purchase decisions. For current strategies to reach active shoppers, explore our Google Ads Management services.
- How search and digital channels influenced vehicle research
- How mobile supported comparisons, dealer searches, and purchase preparation
- How online video drove brand discovery and consideration