How Hospital Administrators Decide about purchasing
Learn how digital resources influenced hospital administrators throughout the healthcare purchasing journey.
Brief Summary
This 2013 Google and HIMSS Analytics study examines how hospital decision-makers used search, mobile, online video, and vendor resources when researching medical products. For current search strategies, explore our Google Ads Management services.
- How hospital buyers used search to research products and vendors
- How mobile supported research, comparisons, and vendor contact
- How online video influenced product evaluation and purchase actions