How to win online automotive shoppers
Learn how Generation Y’s digital-first mindset reshaped expectations around vehicles, dealerships, and automotive marketing.
Brief Summary
This 2013 article explores how automakers could engage Gen Y through digital experiences, technology, and more flexible ownership models. For current strategies to reach automotive shoppers online, explore our Google Ads Management services.
- How Gen Y’s digital habits changed automotive expectations
- How automakers could modernize dealerships and customer experiences
- How technology, personalization, leasing, and trade-in options appealed to younger drivers