Auto aftermarket digital shoppers-research
Learn how digital channels influenced automotive parts research and purchase decisions.
Brief Summary
This 2013 Google and Millward Brown Digital study explores how drivers used search, video, mobile, and online research when shopping for automotive parts and accessories. For current strategies to reach customers across search and digital channels, explore our Google Ads Management services.
- How drivers researched parts online before purchasing
- How search and video influenced product discovery and consideration
- How mobile supported price comparisons, product research, and in-store decisions