The process of buying a car and auto marketing opportunities
Learn how search, mobile, and other digital interactions influenced the automotive shopping journey.
Brief Summary
This 2016 Google study follows one shopper through 900+ digital interactions, showing how search and mobile shaped vehicle research and purchase decisions. For current search strategies, explore our Google Ads Management services.
- How search, websites, YouTube, and mobile shaped vehicle research
- How brands could reach shoppers during key intent-driven moments
- How price, vehicle fit, dealerships, and deals influenced decisions