Research about how customers react to impressions on the web
Learn how ad viewability affects whether display ads are actually seen and how it can influence campaign performance.
Brief Summary
This 2014 Google study examines how ad size, page position, and publisher content affected display ad viewability across desktop and mobile browsers. For current campaigns, explore our Google Display Advertising services.
- How display ad viewability varied across websites and page positions
- How businesses could use viewability data to improve targeting and budget allocation
- How ad size, placement, and content category affected visibility