Road to Decision of Canadian Travelers
Learn how digital channels influenced travelers throughout the planning and booking journey.
Brief Summary
This 2014 Google Travel Study explores how travelers used search, websites, apps, video, and mobile when researching and planning trips. For current strategies to reach people actively researching and comparing options, explore our Google Ads Management services.
- How travelers used digital channels for inspiration and research
- How search influenced travel planning and booking decisions
- How mobile, video, and different travel sites shaped the customer journey