Road to purchase of a new vehicle
Learn how digital interactions shaped automotive brand consideration before, during, and after a vehicle purchase.
Brief Summary
This 2013 Google study examines how digital touchpoints influenced automotive brand decisions across pre-market, in-market, and post-purchase stages. For current strategies to reach shoppers throughout this journey, explore our Google Ads Management services.
- How digital channels influenced brand consideration throughout the ownership cycle
- How marketers could reach shoppers across search, mobile, video, and social channels
- How pre-market, in-market, and post-market moments shaped purchase decisions and loyalty